Case studies

Proof that visibility work can move demand.

This page is built to show the starting problem, the work performed, and the result in a way that makes the business value obvious.

3.2xshare of AI voice
+148%citations increased
+41%qualified leads

Trustedtech

Starting problem

Strong search presence, limited AI citation footprint for high-intent software licensing queries.

Work performed

Mapped entity gaps, rebuilt comparison content, and created citation pathways across authoritative category resources.

Business outcome

Expanded AI answer presence and improved qualified discovery across comparison and alternative searches.

ONX Sports

Starting problem

A growing brand needed clearer authority signals around training, performance, and product-led education.

Work performed

Organized expertise into answer-ready content clusters and strengthened proof points for AI-generated recommendations.

Business outcome

Improved visibility for education-led discovery paths and created stronger conversion routes from organic content.

Close.com

Starting problem

A competitive SaaS category where buyers ask AI assistants for CRM shortlists, alternatives, and sales workflow advice.

Work performed

Refined category language, strengthened comparison assets, and aligned existing SEO authority with AI recommendation patterns.

Business outcome

Created a clearer path from AI-assisted research to product evaluation.

What good looks like

Specific proof beats vague claims.

Clear baseline

The case study format should show enough detail that a buyer can see the logic of the engagement and trust the result.

Defined workstream

The case study format should show enough detail that a buyer can see the logic of the engagement and trust the result.

Observable lift

The case study format should show enough detail that a buyer can see the logic of the engagement and trust the result.

Business outcome

The case study format should show enough detail that a buyer can see the logic of the engagement and trust the result.

See what the work looks like in practice

Get a clear view of your visibility across AI search, answer engines, and traditional organic search.